Resume
Work
Experience
CREATIVE Lead - One Digital Entertainment
December 2021 — August 2022
As a Creative Lead, I am responsible for conceptualizing, writing and creating content for In-House Talents and Brands.
In relation to Brands, I am responsible for the end-to-end execution of brand projects, involving conceptualizing, ideating, writing concept notes, scripts, pre to post production of the video or campaign .
In relation to In House Talents, I am responsible for creative aspects of such talents, mainly ensuring the growth of their YouTube Channels and social media handles by providing concepts, ideating and engaging with talents, writing scripts, providing advice on nature of content.
In relation to Original Content, I am responsible for creating a writer's room and developing Web Series for the Agency.
Brands I have worked with :
Sony, Netflix, Disney, Amazon Prime, Hotstar, Youtube, Twitter, Zomato, Swiggy, Pearson, Gillete, Wendy's, Heinz, World Gold Council and many mor
Fiction Head - Fork Media Pvt Ltd.
August 2020 — December 2021
As the Fiction Head, I was responsible for creating , executing and curating fictional content across diverse genre for all channels under the banner of "Fork media" namely, Mashable India, Curly Tales, IGN, Hauterfly and AskMen India. Apart from managing fictional content, I was also involved in creating specific content for big brands such as :
(a) Paytm
(b) Samsung
(c) Lexus
(d) SamCo
(e) Dell.
Writer/Director -Freelance
Wrote a Feature film for Bigger Pictures which is going to go on floor by next year.
Director and Writer- Scoop Whoop July 2018 — February 2020
As the Head writer and Director,I introduced a specific brand of humour to the YouTube channel.The work I did was highly appreciated,with videos topping 4 million views and subscriber base increasing to over2.2 million.Managed editorial content with an emphasis on brand integration. Also performed in few of them.
Brands associated with, at ScoopWhoop:
Marvel
Amazon Prime
Rentomojo
Flipkart
Marvel
Indian Gate Rice
Ok Cupid
Colors - Big Boss
Nicotex
Hotstar
Flying Machine
Channel director - zee digital convergence ltd.
AUGUST 2016 — July 2018
Managing channel and show strategy of Noiz Network Youtube channels.
Overseeing creative aspects of the network.
Conceptualising and writing content for videos.
Directing videos for the network.
Supervising creative social media strategies for the network.
Writer/Director -Freelance
Beardo - Digital Videos
Conceptualized and directed four videos for a men grooming brand "Beardo".
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Star Plus - Documentary
Directed a documentary for Star Plus for an awareness program called "Pehchaan Nayi Soch Ki".
Executive producer - india.com
January 2015 — December 2015
Wrote and Directed videos for YouTube channel - Indian Dope Trick.
Managed creative aspects of YouTube channels like Indian Dope Trick, Bollywood Life and The Health Site.
Created new promotional strategies for Indian.com website.
Associate Creative Producer - Grazing Goat Pictures Pvt. Ltd.
June 2013 — August 2014
Handled the creative aspects, including creation of marketing strategies, managing distribution and release, for various high grossing, multi- starrer films from pre-production to post-production.
Supervised the completion of promos and behind the scenes clips.
Films
OH MY GOD
FUGLY
Bhaji in problem(Punjabi)
72 miles ek pravaas
Singh is Bling